Overview:
The logo is built from geometric shapes that convey modernity, structure, and a visual connection to Israel. Its design echoes the aesthetic of Israeli museums, reinforcing the park’s cultural values and its deep ties to national history. Park 1948 was conceptualized as part of a branding assignment during my studies. I chose to create a heritage park that celebrates a unifying, quintessentially Israeli experience.
I chose to use black and white collages based on photographs, some of which are historical and iconic in Israeli culture, incorporating clean geometric elements that change colors to match the different areas of the park
The park app is based on visitor reviews: visitors with high ratings will enjoy significant discounts, while visitors with low ratings, for example, due to inappropriate behavior or throwing a plastic chair, will receive a lower rating and may find themselves suspended from the park.
The project includes elements that recreate aspects of the past, evoking a sense of nostalgia, such as stamps, envelopes, and more.
