The logo employs geometric shapes that symbolize modernity, orderliness, and a connection to Israel. The choice of the logo aligns with the design style of museums in Israel, reinforcing the park’s values and the sense of Israeli history and culture.
The idea for Park 1948 originated from an assignment to brand a park as part of my studies. I chose to create Park 1948, a heritage park celebrating a unifying, quintessentially Israeli experience.
I chose to use black and white collages based on photographs, some of which are historical and iconic in Israeli culture, incorporating clean geometric elements that change colors to match the different areas of the park.
The park app is based on visitor reviews: visitors with high ratings will enjoy significant discounts, while visitors with low ratings, for example, due to inappropriate behavior or throwing a plastic chair, will receive a lower rating and may find themselves suspended from the park.
The project includes elements that recreate aspects of the past, evoking a sense of nostalgia, such as stamps, envelopes, and more.
